Selwood Products Ltd British Manufacturer & Supplier of Wooden Playgrounds for Children

Tech stack: Magento 1, Magento 2
Services: Magento 1—Magento 2 migration, data restructuring, design and brand book development, Detailed Review module configuration
Location: Great Britain
Industry: Ecommerce
Team composition: 1 project manager, 5 developers, 2 QAs, 1 designer
Timelines: 2016—Ongoing


Selwood Products is a manufacturer, wholesaler, and distributor of garden play equipment and outdoor toys designed for home build. Established in 2004, the company offers home delivery throughout the UK, Ireland, mainland Europe, Australia, and New Zealand.
The company’s ready-to-assemble climbing frames are unique to Selwood and designed with value, safety, fun, and ease of installation in mind.


When Selwood Products came to us, they had multiple sites on Magento 1 and WordPress to work in each region. The data was patchy, and the design of the sites differed from each other. So we needed to unify everything.

online shop play ground


First of all, we had to structure and reconfigure the entire online component of the Selwood Products business, which took a lot of time.

But the most exciting part was something completely different. The client had bought the Detailed Review module from us. What was it for? Let’s say one product is available on several sites. And a satisfied customer leaves a review on one of them. This review needed to be automatically duplicated on the other sites where the same product exists.


What stages did the project consist of?

  • Investigation
  • Structuring Sites
  • Magento 1—Magento 2 migration
  • Module configuration
  • Redesign
  • Support


We didn’t just bring the client’s online stores to “order” and structure them. We also developed a brand book to unify the design of all Selwood sites.

In addition, we set up the Detailed Review module so that every time a review appeared, the system would check:

  • whether it was a new review
  • where it should be posted
  • whether the same product was on any other site
  • whether the same review is available under this item on other sites
  • and many other parameters

Developing a system that takes into account so many nuances was challenging and very time-consuming. But it has also brought us valuable new experiences!

Our team has developed a really strong relationship with Selwood Products. This client trusts Default Value so much that they gave us control over all matters concerning the condition of the sites. And to this day, we have a maintenance plan by which we check whether everything is working properly and decide for ourselves what updates to make. And this close cooperation with Selwood Products is an indication of the quality of our work!


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