Navigating the dynamic eCommerce landscape: Insights and strategies In the ever-evolving world of eCommerce, understanding the intricate dynamics of eCommerce content creation tailored to diverse demographics is a pivotal aspect of success. This article aims to unravel key trends and strategies, offering insights into age, gender, location, income, and payment preferences that shape the online…
Try walking in your client’s shoes: The importance of client empathy and how to develop it “The most startling truth is we don’t even think our way to logical solutions. We feel our way to reason. Emotions are the substrate, the base layer of neural circuitry underpinning even rational deliberation. Emotions don’t hinder decisions. They…
How the war in Ukraine affects eCommerce Russia’s attack on Ukraine on February 24, 2022, affected not only these countries themselves but the entire world — to one degree or another. First and foremost, the war in Ukraine affected logistics and, consequently the entire field of eCommerce. As of March 8, more than 250 companies…
Advantages of using Magento for eCommerce projects Magento has been used for more than 15 years in eCommerce, in both small and large-scale projects. By now, it is used by more than 250 thousand sellers, including such well-known ones as Nike, Ford, and Hermès. This platform has become so popular because of its many advantages.…
Top 5 mistakes When Launching An Advertising Campaign For New Online Stores Online retail market is constantly growing. According to Statista, global revenue for the eCommerce industry will reach $8.1 trillion by 2026. Naturally, such a fast-growing market can’t help but attract more and more players. But new eCommerce projects need to invest in advertising to…
How To Increase Ecommerce Conversion Rates Conversion rate optimization provides an ideal opportunity to convert existing web traffic into paying customers. This process aims to convert your website visitors into leads and then customers. In recent surveys, ~75 percent of companies reported having difficulty finding experts who can qualitatively optimize an eCommerce project to increase the…
Who Are We, And What We Know About AI In Ecommerce The popularity of artificial intelligence technologies in eCommerce is not surprising: the number of customers is growing, their requirements and demands are becoming more complex, and the level of satisfaction is increasing very slowly. Modernization and automation of most eCommerce processes have become a…
Is Magento 2 Good For B2B eCommerce Business? We at Default Value know a thing or two about Magento and B2B e-commerce. How else could it be—we’ve been developing web and mobile online stores on Magento for over 13 years. We developed our own modules and extensions and carried out so many integrations that it’s…
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