Try walking in your client’s shoes: The importance of client empathy and how to develop it “The most startling truth is we don’t even think our way to logical solutions. We feel our way to reason. Emotions are the substrate, the base layer of neural circuitry underpinning even rational deliberation. Emotions don’t hinder decisions. They…
Inclusive Interface Design: Why and For Whom You Should Apply It? In today’s world, seemingly so equipped for everyone’s needs, there are still many problems in terms of accessibility and convenience. The reason is simple: many things are designed for the “average person” — usually a white man weighing ~70 kg and aged ~30 years.…
Tech Trends That Will Be Shaping E-commerce In 2022 Over the past couple of years, e-commerce has undergone many changes to meet the challenges of the current time. The pandemic and self-isolation have profoundly affected how users approach online shopping, requiring the industry to evolve at a speed not previously expected. We at DefaultValue have…
How the war in Ukraine affects eCommerce Russia’s attack on Ukraine on February 24, 2022, affected not only these countries themselves but the entire world — to one degree or another. First and foremost, the war in Ukraine affected logistics and, consequently the entire field of eCommerce. As of March 8, more than 250 companies…
Advantages of using Magento for eCommerce projects Magento has been used for more than 15 years in eCommerce, in both small and large-scale projects. By now, it is used by more than 250 thousand sellers, including such well-known ones as Nike, Ford, and Hermès. This platform has become so popular because of its many advantages.…
Anti-Crisis Management: How To Function In Times Of Uncertainty A pandemic, a war, an economic crisis caused by them—this is the third year in a row that we are facing crises that affect business in one way or another. Obviously, we may face no less serious challenges in the future, and we need to be…
How to maintain stable relationships in your team during a crisis Over the past few years, the roles and responsibilities of top executives at companies have changed dramatically. Before the COVID-19 pandemic, executives focused on innovation in their companies, market penetration, and revenue growth. And while everyone is used to the pandemic, the new crises…
Hybrid shopping: why is it happening everywhere, and how do we get there? Modern stores look like small warehouses: customers walk between the racks, choose products, pay at the cash register, and go home. Throughout the pandemic, we’ve seen that such an experience is very important to customers, especially when it becomes unavailable and they…
How to Keep a Team Productive in Times of Trouble We have already talked in previous articles about how companies survive the crisis while maintaining the team and its relationships. And today, we will tell you how to keep your employees productive and support them in difficult times. What Affects Employee Productivity Employees’ productivity is…
Live Commerce: A Trend Or A Temporary Whim Of The Industry? Strange as it may seem, not everyone knows about streaming or “live” online sales. At the same time, experts and market analysts predict a bright future for live commerce, to the point that the new phenomenon will eventually replace many other ways of purchasing…
