How to maintain stable relationships in your team during a crisis Over the past few years, the roles and responsibilities of top executives at companies have changed dramatically. Before the COVID-19 pandemic, executives focused on innovation in their companies, market penetration, and revenue growth. And while everyone is used to the pandemic, the new crises…
Hybrid shopping: why is it happening everywhere, and how do we get there? Modern stores look like small warehouses: customers walk between the racks, choose products, pay at the cash register, and go home. Throughout the pandemic, we’ve seen that such an experience is very important to customers, especially when it becomes unavailable and they…
How to Keep a Team Productive in Times of Trouble We have already talked in previous articles about how companies survive the crisis while maintaining the team and its relationships. And today, we will tell you how to keep your employees productive and support them in difficult times. What Affects Employee Productivity Employees’ productivity is…
Live Commerce: A Trend Or A Temporary Whim Of The Industry? Strange as it may seem, not everyone knows about streaming or “live” online sales. At the same time, experts and market analysts predict a bright future for live commerce, to the point that the new phenomenon will eventually replace many other ways of purchasing…
Magento Commerce vs Magento Open Source: Difference and Prices If you are just starting to get acquainted with Magento and have not yet had time to familiarize yourself with its versions, the success of your future online store depends on the decisions you make at this very moment. For this reason, in this article, we…
How to protect your eCommerce project from cyber attacks According to ThreatPost, NordLocker scientists discovered 1.2 terabytes of stolen information collected from 3.2 million Windows computers in June 2021. Hackers attacked with viral versions of photo editors, pirated games, and Windows hacking tools. They found 6.6 million files, 26 million pieces of bank information, and 2…
Gamification of a company: Why are achievements and medals a good investment? You may not have noticed it, but games have been around you for a long time—even if you’re not a gamer. You can find them in apps on your smartphone, in your education, and even at work. It’s all thanks to gamification. In…
Who Are We, And What Do We Know About Outsourcing Web Development? Digital transformation requires qualified personnel. The traditional approach is building your own software development team, but finding and getting the right professionals is difficult. The pandemic and the global crisis have forced companies to rethink their business models and approach to hiring specialists.…
Target audience segmentation: why it’s useful for eCommerce Any owner of an eCommerce project must create a unique product that will meet customers’ real needs. It is possible to create an effective sales tool when the entrepreneur is objectively informed about the behavioral portrait of the target audience. This approach will allow a detailed study…
Top 5 mistakes When Launching An Advertising Campaign For New Online Stores Online retail market is constantly growing. According to Statista, global revenue for the eCommerce industry will reach $8.1 trillion by 2026. Naturally, such a fast-growing market can’t help but attract more and more players. But new eCommerce projects need to invest in advertising to…
